Business Analytics > Foundations of Business Analytics > Differences between Business Analytics and Business Intelligence

Business Analytics vs. Business Intelligence

The relationship between BI and BA has been made even more confusing by the rapid rise of new technology in both domains and a rush to make them more marketable.

• Business Intelligence (BI): Looks at past and current data. It uses dashboards to check how the business is doing and whether key performance indicators (KPIs) are being achieved.

 

• Business Analytics (BA): Looks ahead to the future. It uses advanced models to predict market changes and recommend better business strategies.

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Major Components of Business Analytics

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